Getting organic customers for your product or service is not very tough in the era of the internet. Nowadays many marketing platforms available in the market, but how will you decide that which platform is best for you to market your product. In this article, we will discuss why Facebook is the best marketing platform by far.
Reason:1 2.1 billion active users
the first reason is simply that there are more than 2.1 billion active monthly users on Facebook. And if we look at a chart of all the social network sites here you can see that Facebook is way out in front with really over 2.1 billion users.
Well, Facebook is so big that really no matter what country you’re in no matter what age group you’re targeting your potential customers and audience are going to be on Facebook. It’s just a fact with an audience that that big two billion people. So if you’re not sure which marketing channel you should be focusing on you can focus on Facebook because your audience is there without a doubt. It’s just that big. Not everybody has Snapchat. Not everybody has Pinterest but everybody or almost everybody has a Facebook profile so you can really target them there.
Reason:2 Presence in almost every country
Facebook community is the biggest online community in the world followed by WhatsApp with more than 1.5 billion active users. Facebook is present in all the countries except China, Iran, Syria, and North Korea. If you have chosen to promote your business via Facebook then you are on the right path to success.
Reason:3 More than 250 friends per user
The third reason is that the average Facebook user has more than two hundred fifty friends. Now, why is this important? It’s important because that allows Facebook to have a very viral effect because if two friends like a Facebook page a Facebook post then if they have a third friend that’s interested in similar content Facebook is going to show that to them and that’s what really creates this viral effect. Very quickly Facebook is able to really show content to your friend’s group and it just expands so quickly.
Reason:4 Real Profiles
Now the fourth reason that you should be using Facebook is that it has real profiles and this may seem obvious but this is actually the reason that Facebook was able to dominate social media. They weren’t the first social media site but they were their first social media site that got people to create real profiles and it was because they really want to connect with their friends so they obviously put in their real name. So why is it important for a business.
Well, let’s say if we look down at it at a post here. If we click in and can see the people who are really engaging with our content and then we can click through to their profile. we can get a sense of who they are what they’re interested in where they are what other content that they like and that allows me to build up a very clear buyer persona for my business.
Reason:4 Facebook owns: Facebook Messenger, WhatsApp & Instagram
So number five and in case you weren’t aware Facebook owns Facebook Messenger WhatsApp and Instagram. And if we go back to the most famous social networks worldwide of the states you can see that out of top six social media platforms, Facebook owns three.
Also, it’s much easier if you have people on Instagram or you’re setting up an account there to invite people from Facebook across Facebook ads is also integrated so you can even target Facebook users on Instagram in ads.
And WhatsApp, You can be sure that there are more integrations and opportunities opening up there. So again if you’re not really sure to get where to get started Facebook really can just leverage and be used to grow audiences on all these other platforms as well.
Reason:6 Strong Advertisement Platform
The sixth reason is that you really want to market your business on Facebook is that Facebook has a powerful platform and even if you don’t have the budget. And this is because you actually it’s no longer possible to even create ads on Facebook without a published Facebook page. So that’s why you’ll need to set up a page if you want to advertise. But also if you have an audience built up well then I can say to Facebook Ads Hey I’ve got an audience built up.
You know what are their profiles like where they based. So by building up a Facebook page and building up an audience then that would really improve your marketing efforts on Facebook probably by 10 times.
Reason:7 Demographic marketing possible
The final reason in this list is the demographic and any kind of filter is possible, be it gender, be it age, be it area, be it interests, and many more.
So those are the seven reasons why you should use Facebook as a marketing tool and how it’s different from other marketing channels available in the market. You can use Facebook as a powerful marketing tool to grow any business.
All the best
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